Persuasive+Writing







-Assumptive Adverb Opener As you know, Doubtlessly, Obviously, Naturally, Of course, Evidently

-Intensifier -Definitely, very, Extremely， Incredibly -Negative words used positively -Awfully, Ridiculously, Terribly

-Punch Words died, alone, million, now, sexiest, irresistible

-Power Words Yale study 60S Easy, Results, Discover, Guarantee, Money, love, need, proven, Divid Ogilvy Suddenly, Now, improvement, amazing, sensational, remarkable, revolutionary, starting, magic, quick, challenge, bargain, hurry, miracle People: psychology (a) trust (b) control (c) greed (d) belonging (e) curiosity

Appeal to: -Control -Greed -Belonging:-trendy, popular, new, exclusive, love -Trust:guarantee, prowen,scientific -Adventure/curiosity- Fascinating Safe/Risk

shorts snappy phrases

sensory descriptions How actors will look